FASHION The Ethnic Way
Swathe yourself in the eternally classic & chic styles
A collection of 7 designer Velvet and Net Lehenga Cholis
Sankalp   Volume 02      
20 amazingly beautiful Bhagalpuri Sarees
Arabian Volume 0
8 stunningly gorgeous designer straight suits
Antara Volume 1
A royal treat of 15 sumptuous Chudidaars that are sure to leave you completely satiated
Ramp Vol 0
Get a bold and beautiful look with these brightly coloured Straight Suits
Sharmili    Volume 02    
5 delightful Chudidaars for those who just can't have enough of Chudidaars
Hot Selling
This is what is selling hot, hot, hot...
Kajal Aggarwal Collection
Celebrity Collection
Exclusive designer collections endorsed by our celebrities
Savera Vol 6
Very Popular
Oh yes! This collection has been simply irresistible
Nargis Vol 0, Amna Shariff
A world of ethnic
style & fashion
In a world of high octane fashion, the aura of ethnicity is eternal. When inventive prints, dazzling embroideries and vibrant colours come together with your gorgeous self, you are bound to be served serious adulations, akin to what only the who's who of Bollywood are accustomed to. While an elegant silhouette of a Churidar commands serious attention, the flared swirls of an Anarkali are resplendent tales & biopics that shower copious compliments.

Shruti Creation